Women never share shopping secrets with friends

A survey suggests that women never share their shopping secrets with their girlfriends. We explore the trend...
When it comes to shopping bargains and sales, you can bet your right sock on the fact that women will be tight lipped about where they find their best fashion loot. In a new survey, it was revealed that almost a third of women are all hush hush about their bargains.Are you someone who’d fib if your girlfriend asks you where you got that cute top? Or would you without batting any eyelid tell her your secret shopping spot? We find out…
Sapna Sera Abraham, a social worker says, “Most girls I know, especially the extremely hoitty-toitty on the fashion scene, are secretive. But women like me who are just regular people can’t be bothered even though we are not fashionistas,” says she. “We’re more secure of who we are and what we wear is a reflection of that. I’ve noticed those who are not secure of who they are, are the more secretive shoppers when it comes to discovering great stores and discount. As a matter of fact, you can easily classify them as the type that makes catty remarks on other women’s dressing choices.” When it comes to sharing shopping secrets, women are usually afraid of a friend stealing their style or perhaps even turning up in the same dress. If you’re a woman, you’d know that’s quite the embarrassment. The other half of the women sometimes are even afraid to post likes on a particular website as that would mean a direct posting to a social networking website.
Shehla Nazim, a fashion designer seems to be very protective about her fashion secrets. “I feel a little uncomfortable shopping with others. They’d know about where I get my little bargains so yes, I am a secretive shopper. I don’t see anything wrong in it. Some people like to shop alone,” says she.
With the rise in ‘social shopping’, one would be of the belief that such issues don’t crop up but we’ve got to say this — women will be women. Most of them disagree with the fact that they would keep such information away from their girl pals. Anushruthi Davalur, seems utterly shocked at the thought of hiding such information from girlfriends. “Who else would I go with? Who else would choose what’s best for me other than my girlfriends? I’d definitely tell them!” she says. Psychologists believe that this is just possessiveness and the instant need to stand out and be unique. Parvati John, a clinical psychologist, says that human beings are so many in number that it is only but natural to have that tendency to want to stand out. “That explains why we don’t share a lot of things. Not many people share their inner most secrets. Fashion bargains is just another one of those tiny little things,” she says.
What is ‘Social Shopping’?
Social shopping is a method of e-commerce where a shopper’s friends become involved in the shopping experience.